Alicia Keys may be one of the few popular music artists to have more humanitarian causes than she does hit records, and let’s just say she has a ton of hit records under her belt. As co-founder of the non-profit Keep A Child Alive organization which provides treatment to African children and families with HIV/AIDS and the face of the organization’s TEXT ALIVE campaign which accepts micro $5 donations via text messaging- Key’s has been more of a humanitarian this year than she has been a nine time Grammy Award winning musician, and that is no easy accomplishment.
Key’s humanitarian efforts began in 2001, shortly after 9/11, as a performer for the televised benefit concert America: A Tribute to Heroes which raised more than $150 million dollars for 9/11 victims’ families. Shortly before the tragedy of 9/11, she submitted her singing talents to a rendition of Marvin Gaye’s What’s Going on which also included Christina Aguilera, Britney Spears, Destiny’s Child, Gwen Stefani and the Backstreet Boys in what could be described as this decade’s “We Are the World” anthem. The song’s original intent was to fight AIDS in Africa but eventually after 9/11, proceeds from the song went to the American Red Crosses’ 9/11 efforts. In 2005, after the devastation of Katrina, Keys also performed at two Hurricane Katrina benefit concerts that together raised over $60 million dollars towards the organizations Feeding America, American Red Cross and the Salvation Army’s Katrina recovery efforts.
After helping the country’s efforts to rebuild from terrorism and natural disaster, Alicia turned her piano to another country in dire need of help, Africa. After traveling to many of its HIV/AIDS stricken sub-Saharan countries and realizing the impact that she could have on the crises, she began filming a documentary, Alicia in Africa to raise awareness about more than just the effects of the pandemic, but the treatment, stigmas and taboos associated with the virus that also plagues the African people.
In 2007, Keys cofounded Keep A Child Alive, which is based on the premise that $1 a day, per year can keep an African child with AIDS alive. Since 2007, KCA has raised millions of dollars for the organization and has built medical centers and made life saving medicines available to children and families effected by the AIDS epidemic in Africa.
In 2008 KCA began its technologically innovative TEXT ALIVE campaign, one of the first and most successful mobile phone donation campaigns of its kind. It allowed cell phone subscribers to instantly donate $5 to $10 to KCA.
In May, Keys appeared on the oft-watched, hit reality television show American Idol where she introduced TEXT ALIVE and subsequently raised more than $450,000 within minutes of asking viewers for help.
KCA’s TEXT ALIVE initiative also raised over $130,000 after Keys plead for viewer donations on the the 2009 BET Awards, where she was also the recipient of the show’s 2009 Humanitarian Award, which has previously been accepted by the likes of Quincy Jones, Wyclef Jean and Harry Belafonte.
Going even further, Keys anticipated her latest album, The Element of Freedom to be released on December 1, in conjunction with World Aids Day, but wasn’t able to because of additional recording. Instead, she held a benefit concert in New York where all of the proceeds went to Keep A Child Alive.
While other musicians are trying to keep a hit record spinning on the radio, Alicia Keys is trying to keep a child alive.




